flowjoy
Make Anthropic Claude Clay Retell AI Apollo

Engineered around the stack you already pay for

Your GTM stack is powerful. Your workflow isn't.

You're paying for Apollo, Clay, HubSpot, Slack and dozens of other tools. Yet your team is still doing work manually.

We engineer the AI systems, data pipelines and automations that make your entire GTM operation faster, smarter and more scalable.

  • Shipped in 2–4 weeks
  • 100% code ownership
Flowjoy Introduction

Introducing Flowjoy

01The bottleneck

More reps won't fix
broken systems.

Companies don't need more GTM tools. You have revenue bottlenecks your existing people, data, and software aren't solving.

Account IntelligenceBuyer IntentSpeed-to-LeadCRM Reactivation

4 systems broken. All fixable.

SJ
98%
Work email
Direct dial
Triggers
HubSpot Synced to HubSpot · 0 tabs opened
Account intelligence

SDRs waste 15+ hours a week on manual research.

15+ hrs manual research Instant ICP triggers Direct into HubSpot

Reps open their CRM to direct work emails, mobile numbers, and live company triggers already populated. Reps spend 100% of their day having sales conversations.

Slack#revenue-signals listening
Redditr/sales 92

"Any way to automate GTM pipelines without brittle Zapier zaps?"

Redditr/startups 88

"Our SDRs spend all day on research. How do you scale outbound?"

Redditr/SaaS 85

"Leaving our data tool, too many bounced emails. Alternatives?"

Draft replies attached <60s
Buyer intent

Social buying signals go uncaptured.

Signals lost <60s Slack alert

When buyers ask for solutions on Reddit or forums, your team gets alerted in Slack within 60s with a pre-drafted reply.

Marcus Vance · CRO
Incoming call…
00:00
AI qualification: $2M ARR · 25-person team · ICP fit ✓
Calendar Tomorrow 2:00 PM · Confirmed
Speed-to-lead

Inbound leads wait hours instead of seconds.

Hours to respond Instant voice

An AI voice assistant answers every inbound call instantly, screens for ICP fit, and books qualified meetings directly on the calendar.

Twilio10DLC pool 10 rotating DIDs
David · stalled account · 90+ days silent
Hey David, saw your team just expanded headcount. Open to a quick 5-min look?
Yes! Call me tomorrow.
CRM updated · 142 calls booked
CRM reactivation

Thousands of qualified CRM leads sit cold and neglected.

Thousands cold in CRM 10-DID 10DLC pool 142 calls booked

We build multi-number 10DLC engines that identify dormant opportunities, personalize 1-on-1 outreach, and reactivate closed-lost deals without burning carrier reputation.

What fixing it is worth.

20h+
saved weekly per sales rep on manual research & busywork
2–4 wks
from bottleneck to a system running in production
<60s
from a buyer signal to a ready reply in Slack
100%
of the code is yours, in your GitHub
Engineered around the stack you already pay for ClayHubSpotApolloSlackTwilio
02The systems

Production GTM systems.
Not experiments.

Custom revenue engines engineered around your existing stack. Each one fixes one of the bottlenecks above.

Y CombinatorJEV by TypeSafe AIAlgoliaTreg.to
Founder intelligence

Verve: account intelligence at $0.04 a lead

50 verified founder briefs for $0.22

Case study
Retell AITwilioGoogle Calendar
Inbound conversion

Laurie: qualifies and books calls 24/7

1,200+ inbound calls, zero dropped

Case study
RedditClaudeSlack
Buyer intent

Elio: social discussions into pipeline

40+ communities, into Slack in < 60s

Case study
TwilioMakeHubSpot
Lead reactivation

Broadr: revives neglected CRM pipeline

3,400 records → 142 booked calls

Case study
03Who it's for

This is for you
if...

We partner with Seed–Series A B2B teams that need production GTM engineering without hiring full-time headcount.

  • Seed to Series A
  • Core devs busy on product
  • Pipelines in 2–4 weeks, not quarters
  • 100% in your GitHub
  • Zero platform lock-in
  • Direct into your stack (HubSpot, Slack, Postgres)
Week 1 of 4
Hire a full-time GTME 0 shipped
Writing the job post
vs
Flowjoy sprint
✓ Blueprint signed off
Engineered for scale

Stop patching brittle tools. Deploy production revenue systems.

Most teams stitch together Apollo, Clay, and HubSpot with fragile zaps and manual spreadsheets. We engineer reliable data pipelines, custom AI agents, and deterministic CRM syncs that run autonomously.

04The builders

The senior builders
behind your GTM systems.

No account managers or junior coordinators. You work directly with the engineer building your infrastructure and the strategist crafting your angles.

100%

Senior builder execution · zero agency fluff

Hafid portrait
Founder & GTM engineering

Hafid

Founder & GTM Engineering Specialist @ Flowjoy

Builds the systems behind modern GTM teams, from prospecting and research to qualification and outreach.

Pipelines & Webhooks Python · APIs · LLMs
Xander portrait
Creative & storytelling

Xander

Creative & Storyteller @ Flowjoy

Builds the narrative, messaging, and creative direction

Message & Creative Storytelling · Positioning · Creative

How we engineer systems.
What we believe in.

Pragmatic software principles applied to revenue generation. One look, you see, you understand.

Zero agency fluff you own the code 14–28 day sprints
01

Fast turnarounds. Zero sacrifice on quality.

14–28 daysAI speedZero tech debt

Traditional: 3–6 months → Flowjoy: 2–4 weeks

02

Right tools. Done as cheaply as possible.

~$60/mo direct APIsZero SaaS bloatNo $3k/mo lock-in

Direct webhooks & serverless workers instead of enterprise bloat

03

Brand reputation is sacred. 100% compliance.

Zero spam flagsPrimary inbox deliveryDomain protected

Multi-number 10DLC & strict SPF/DKIM/DMARC protocols

04

AI handles grunt work. Humans close deals.

<400ms DNC syncAutomated ICP scoringZero manual sorting

Opt-outs classified and suppressed instantly in <400ms

05

Real conversations stay 100% human.

100% human closersDirect to closerNo fake AI bots

AI provides context; real humans build high-conviction relationships

05The sprint

From bottleneck to production
in 2–4 weeks.

Fixed sprints. Dedicated engineering. Zero product team distraction.

  1. Apollo
    Apollo
    leak
    Clay
    Clay
    ✓
    HubSpot
    HubSpot
    leak
    Blueprint ready · 2 leaks to fix
    Step 01 · Days 1–3

    Find the bottleneck

    We inspect your current GTM workflow and isolate the highest-leverage system.

    Deliverable: Architecture blueprint
  2. Clay Claude HubSpot
    POST /webhooks/enrich 200
    claude.score(lead) 0.91
    hubspot.contacts.upsert 200
    Step 02 · Weeks 1–2

    Engineer the system

    We build production-grade pipelines around your existing tools (Clay, Apollo, CRM, Slack).

    Deliverable: Staging integrations & webhooks
  3. your-company/gtm-engine main
    feat: enrichment pipeline
    feat: hubspot sync + retries
    docs: setup + video walkthrough
    Live in production
    Handed off · 100% yours
    Step 03 · Weeks 3–4

    Ship & hand off

    You get live systems + full code ownership in 2–4 weeks.

    Deliverable: Live pipeline + full GitHub handoff
06The price

GTM engineering
without the hire.

We build production revenue systems for Seed–Series A teams. You keep 100% of the code.

Fixed scope 2–4 weeks

GTM Engineering Sprint

You pick one critical GTM bottleneck. We engineer, test, and ship the production system that fixes it.

$3,000 – $7,500 / sprint
  • One targeted bottleneck: e.g., Automated account intelligence or scraping pipeline.
  • Full architecture & code: Data schemas, webhook listeners, and retry queues.
  • Direct stack integration: HubSpot, Salesforce, Postgres, Slack deal rooms.
  • IP handoff: Complete code repository, setup documentation, video walkthrough.
Embedded partner Monthly retainer

Embedded GTM Partner

We become your external engineering arm for GTM. One engineering team. One bottleneck at a time. Production shipped every sprint.

$5,000 – $12,000 / month
  • Continuous sprint capacity: Solve pipeline bottlenecks as your go-to-market evolves.
  • Rapid experimentation: Test new outbound plays, signals, and agent workflows quickly.
  • Direct Slack channel: Dedicated communication with your lead GTM engineer.
  • 100% code ownership: Every line written belongs to your company forever.
07Your turn

Stop waiting to hire a GTME.
Get the systems now.

Give us one broken workflow. We'll inspect your stack and send a technical teardown and prototype architecture.

  • 15-min call
  • Zero spam
  • You keep the architecture

Prefer a live technical chat?